Do you ever think about what’s in your soap?
I really hadn’t until I had a chance meeting with Mera McGrew, founder of Soapply
- a mission driven and ambitious company trying to change the world through soap.
Mera joins me as we discuss how micro-movements drive change, the mission-driven company’s culture, and making every part of a product purposeful.
Back story. I had landed in NYC in the afternoon, feeling very groggy and hazy. It was too late to nap and too early to go to sleep. So I wandered around Soho and I popped into Credo beauty
to pick up my all-time-skin saviour (side-note; if you fly a lot or are prone to drying out skin, this will be your new best friend
She asked if I was okay as I obviously looked lost and then quickly admitted that she actually didn’t work there, but was there to run a pop-up stand for her business and probably couldn’t be much help to me. We had a laugh and she started to introduce me to Soapply.
I was immediately fascinated by her story and continued to ask her all about it. I think we spoke for easily 10 minutes in the middle of the store and I knew she would be an ace podcast guest.
I LOVE to meet smart people who are passionate about what they do and the problem they are trying to solve. Mera definitely tops the list.
Mera started Soapply
after returning from living and working in Africa. While there, she saw first-hand the reality of preventable child mortality and the difference that sustainable investments in water, sanitation, and hygiene could have on an individual, community, and region. Returning to the US, the connection was simple — everyone needs soap and Mera was ready to build a more sustainable alternative.