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The best link building pro tip I ever found 🔗

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Online business inspiration 💌

February 3 · Issue #5 · View online
I'm curating a monthly newsletter about online business. Don't miss it, it's free.

What’s new in online business? Every first sunday of the month you’ll receive new inspiration in your inbox 💌.
This month’s issue is mainly focused on SEO, one of my favorite topics. I’m sharing an old link building pro tip and more.
By the way, what’s your opinion on my newsletter? Are there any topics you want me to talk about more? Please let me know.
Greets from Bali 🇮🇩, Gijs

Using PDF's in your favor 📑
“Snippets” are blocks of content that Google finds so relevant for a given search that they highlight it in the search results.
An example is this search (in Dutch) where a page of my website is highlighted because it provides the exact answer.
So, snippets are huge traffic drivers and you might want to have them.
Lately, Google is also pushing content from PDF’s in snippets. This is interesting, because this means there is no need to change PDF’s to “real” page content anymore and this is an extra opportunity to get highlighted in snippets.
Google is Creating Featured Snippets from PDF Content - Search Engine Journal Google is Creating Featured Snippets from PDF Content - Search Engine Journal
How to become a web developer? ⚒
Learn to code has been one of my challenges for a long time now. I think it has a high added value if you learn at least the basics, so you don’t need a developer for every small change you want to make to your product.
If you want this too, and don’t know where to start like me, this roadmap might help you.
Roadmap to becoming a web developer in 2019 Roadmap to becoming a web developer in 2019
Link building pro tip 🤓
This tweet from Dave Lorrez is 3,5 years old. I still have it marked as favorite because it’s one of the best SEO pro tips I ever found.
Since the tweet is in Dutch, let me translate. Dave advises to do a Google search on:
This search gives you an instant list of dead links on Wikipedia on your topic. By buying the dead link domains you can obtain Wikipedia back links quite easily. And Wikipedia back links are golden 🥇.
Dave Lorrez (E-tail)
ik zal je eens een secret linkbuilding techniek verklappen :) : site:https://t.co/QJ4BbuOXdH jouwtopic "dode link" #derestvogeljezelfmaaruit
The big 5 personality traits explained 🎓
I’m talking a lot about the big 5 personality theory lately. That’s because it’s so interesting. And the possibilities to apply it are endless, both in your business as in your private life.
In my latest article, I explain how it works and what you can do with it, including explanation videos.
The big 5 👨🏻‍🎓 The big 5 👨🏻‍🎓
How to get emojis popping up in search results 😎
Emojis are a great way to attract one’s attention in Google. Adding emojis is as easy as adding text, but Google doesn’t always display them.
Emojis will actually only be displayed when considered relevant to the search query. They can be filtered out if Google finds them irrelevant, spammy or out of place.
What are the metrics for displaying emojis?
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