Optimizing content the way you were five years ago may still earn you a place in the top five or six organic blue links. But Google’s search result page has a lot more to offer nowadays.
It’s up to you to provide your content in a way that Google can understand it.
This article covers the 10 most important ones:
- Plain text organic search results
- Video carousel
- Product carousel & rich results
- Paragraph snippet
- Data table snippet
- Top stories carousel
- Local business knowledge graph card
- Events snippet
- Reviews snippet
- Logo in knowledge panel & search