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Skip the growth hacking bullshit ๐Ÿ’ฉ

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Online business inspiration ๐Ÿ’Œ

May 5 · Issue #8 · View online
I'm curating a monthly newsletter about online business. Don't miss it, it's free.

Whatโ€™s new in online business? Every first Sunday of the month youโ€™ll receive new inspiration in your inbox ๐Ÿ’Œ.
In this monthโ€™s issue Iโ€™m talking about how to start including storytelling in your business, how to get grip on your personal finances and the reasons why you might fail in business.
Saludos desde Barcelona ๐Ÿ‡ช๐Ÿ‡ธ,
Gijs Heerkens

Skip the growth hacking bullshit ๐Ÿ’ฉ
People donโ€™t desire products. They desire feelings that products give them.
Thatโ€™s the key takeaway of this article that tells you to forget about the growth hacking bullshit and focus on storytelling.
You can kick off your own story telling strategy by following the three building blocks provided:
  1. Define your core narrative
  2. Define your ultimate goal
  3. Write stories
How we got 11.3 million pageviews without the growth hacking bullshit How we got 11.3 million pageviews without the growth hacking bullshit
Grip on your finances ๐Ÿ’ธ
Being an entrepreneur is great because you have lots of freedom. But you donโ€™t have the certainty of a fixed income. In my case, it fluctuates greatly depending on success achieved and investments made.
I wrote an article about how I keep my expenses under control without living frugally.
Budget driven expenses Budget driven expenses
Ways to rank in Google nowadays ๐Ÿ”
Optimizing content the way you were five years ago may still earn you a place in the top five or six organic blue links. But Googleโ€™s search result page has a lot more to offer nowadays.
Itโ€™s up to you to provide your content in a way that Google can understand it.
This article covers the 10 most important ones:
  • Plain text organic search results
  • Video carousel
  • Product carousel & rich results
  • Paragraph snippet
  • Data table snippet
  • Top stories carousel
  • Local business knowledge graph card
  • Events snippet
  • Reviews snippet
  • Logo in knowledge panel & search
It also tells you how to optimize content for each type search result. So, you have to pick the ones that match your business and implement it.
10 Ways to Get Multiple Organic Page 1 Google Rankings 10 Ways to Get Multiple Organic Page 1 Google Rankings
Why you fail ๐Ÿ‘Ž๐Ÿป
The video below is an audio of a seven year old article thatโ€™s still interesting.
It sums up the 10 reasons why you might fail. I think itโ€™s important to find out why you fail to be able to improve yourself.
10 Reasons Why You Fail
Boosting ads with testimonials ๐Ÿ“ฃ
Social proof can make a big difference between a successful and an unsuccessful campaign. This means, including customer testimonials in ads can benefit the performance of it.
This article explains why, and it tells you how to obtain those customer testimonials.
Small Tricks to Gather Customer Testimonials to Achieve the Best Facebook Ad Results - Connectio Small Tricks to Gather Customer Testimonials to Achieve the Best Facebook Ad Results - Connectio
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