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Always be automating βš™οΈ

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What's new in online business? Every first Sunday of the month you'll receive new inspiration in your
 

Online business inspiration πŸ’Œ

August 4 · Issue #11 · View online
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What’s new in online business? Every first Sunday of the month you’ll receive new inspiration in your inbox πŸ’Œ.
This month we’ll dive into automation, a core principle of every successful company.
Furthermore, I’m going to talk about the health effects of screen time, how to use exit popups, how to avoid boring marketing and the 1-year anniversary of GDPR.
Greets from Barcelona πŸ‡ͺπŸ‡Έ,
Gijs Heerkens

Always be automating βš™οΈ
Manual work sucks.
Some developers think they don’t have time to automate their work. But by constantly documenting and creating code-snippets, you can accelerate future work.
Even tasks that aren’t worth automating can be improved by documenting them, as documentation is automation. Every company should have a culture of always be automating, as this article describes.
Manual work is a bug Manual work is a bug
Could your phone hurt you? πŸš‘
With easily 12+ hours of screen time on smartphone, laptop, e-reader and TV on a daily basis, radiation might become a health threat.
This video dives into this topic and basically debunks this premise. In thousands of studies, there was no robust evidence found that electromagnetic radiation has negative influences.
There is another way of how all this screen time is harmful though. Just watch the new Netflix documentary The Great Hack if you want to know more.
Could Your Phone Hurt You?
Sorry to see you go... πŸ‘‹πŸ»
What do you do with visitors leaving your website? Normally 95% to 99% of all visitors leave without converting. A conversion can be subscribing to your newsletter, making an appointment or buying a product.
These visitors can have a lot of value when you ask them the right things, using an exit survey. This is a little question that pops up when someone abandons your website.
For Pasfoto.nu I asked why they didn’t complete their order on that moment. This helped me find out that most people first came to the website to see how it works, but didn’t have time to make their photo.
By offering all leaving visitors a coupon code to be used later, I fixed this problem and saw a huge incline in conversion.
In this article the why and how of exit popups is being explained.
What is an exit survey and why should you use it? What is an exit survey and why should you use it?
Marketing doesn't have to be boring πŸ“ˆ
When you like building your own products, but don’t like the marketing part, I suggest you to dive into this website with great marketing examples.
You will find out that it doesn’t have to be boring at all and it will probably give you some nice ideas.
Real world marketing case studies Real world marketing case studies
Happy birthday to GDPR πŸŽ‚
It has been one year since GDPR was introduced. A lot of things happened. Apart from improving our privacy, some unintended consequences showed up.
This article gives a nice overview of the fines and the side effects.
GDPR After One Year: Costs and Unintended Consequences GDPR After One Year: Costs and Unintended Consequences
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