One of the few directions most seem to agree on is the growing importance of the Internet of Things (IoT). Even here, however, the general fuzziness about what IoT really is, how to best approach it, and what the real opportunities are is leading to a lot of head-scratching and strategic adjustments.
Many companies, for example, initially tried to approach IoT with a more horizontal perspective, hoping to find solutions that worked across multiple industries and applications. Fairly quickly, however, most have found that they need to refine and focus their efforts across many separate vertical applications in order to find success.
The fuzziness of IoT is a common theme and it’s been my experience as well that thinking about vertical use cases (whether or not the technology itself is vertical to a significant way) is a useful way to eliminate distractions.