That’s ‘good morning’ in Afrikaans
It’s hard to see Netflix
as anything but a giant, but if you can reimagine Africa as the valley of Elah, then, at this present time, Netflix is David, MultiChoice
Goliath, and we all know how the story goes from there.
Resistance is futile
MultiChoice is losing its Premium DStv subscribers at an alarming rate, and it believes that Netflix is their preferred destination.
After initially taking an adversarial stance
, the pay-TV
company recently announced plans for its DStv Explora to contain Netflix and other third-party streaming services.
Netflix needs a way to get into more African homes, while DStv has a robust VSAT network that remains the best way
to get into African homes; this synergy might be the final piece of the Netflix Africa puzzle
On their part, MultiChoice seems to be going for stickiness and must be hoping that it helps to stop the bleeding.
The company is showing that, despite its age, it’s not shy to innovate.
However, what will truly be innovative is if MultiChoice thinks outside the set-top box and develops more technologies that are backended by what remains arguably its biggest technological asset, its robust VSAT network.