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Your dose of connected marketing (davaidavai #23)

Good morning! I hope you are doing fine as the year comes to and end. I have been traveling extensive
20. November · Ausgabe #23 · Im Browser ansehen
Good morning!
I hope you are doing fine as the year comes to and end. I have been traveling extensively lately, speaking at a number of conferences. Oh…and also I had the pleasure to work for a number of great new clients lately, which is even better. And while doing that, I read a lot and prepared my favorite links as part of this curated email, as usual. I hope you like it.
BTW: My content platform davaidavai (which this newsletter is a part of) now has a home on LinkedIn. Feel free to follow & share:
Enjoy your week!
Gerald Hensel (
P.S.: As usual a reminder, I am generally bookable as a marketing strategist for agencies and clients across different industries. Feel free to reach out, if you want to discuss one of your business challenges.

Curated Links of the Week
Top 15 Ad Campaigns of the 21st Century - Advertising Age
Society: Even the Crash-Test Dummies Are Putting on Weight - Bloomberg
Planning: The Theory of Strategy and Planning
New Tools: Woven is a calendar assistant you might actually use
Creativity: The Psychology of Colour in Marketing: The Ultimate Guide to Landing Pages, Branding and CTA Power Colours - Einstein Marketer
Design: This is the most interesting UI design of the year so far
Movie Poster: The Brain That Wouldn't Die (1962)
Brand Safety: Drei Viertel aller Unternehmen werben in fragwürdigen Umfeldern
Content Strategie: Die Marke schlägt das Google Ranking beim Klick
Instagram: 5 Tipps für mehr Instagram Engagement in Stories und Posts -
Studie: Die digitale Zerrissenheit junge Onliner | W&V
Schland: Berliner U-Bahn bekommt endlich schnelles Internet – und das Land Berlin zahlt | t3n – digital pioneers
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