It seems Clubhouse just keeps getting hotter, and this week was when it became clear how it could become a big deal with mainstream users.
With just a few hours’ advance notice, Elon Musk appeared live on the popular ‘Good Time’ show earlier this week. He even made news by chatting to Robinhood’s CEO about his company’s recent controversy in what must have been a pre-planned PR drive to help Robinhood get their message out without being asked difficult questions
Then yesterday, Perez Hilton had a chilled-out chat with Lindsay Lohan
. While Lohan isn’t quite a Hollywood megastar star these days, the event showed how the app could allow for impromptu celebrity appearances that you have to listen into or miss forever.
For social media geeks like you and me, that was made even more clear by Mark Zuckerberg’s surprise appearance on the Good Time show a few hours ago. He chatted about AR and VR
alongside fellow Facebooker Andrew ‘Boz’ Bosworth.
In a time when it seems everything you could want to consume is available on demand, having something you have one chance to catch is weirdly refreshing. Clubhouse’s ‘no recording’ rule can be frustrating if you want people to listen back to your discussion later, but it creates a sense of ‘be there or miss out’ scarcity that celebrities and their fans could find very appealing indeed.