We knew it was coming thanks to the efforts of code-diggers over the past year or so, and this week Twitter finally threw a spotlight on Notes, its new longform content feature.
A small group of writers in the United States, Canada, Ghana and the United Kingdom now have access to Notes as part of the initial testing phase. Twitter says Notes can be read on and off Twitter by people in most countries.
Users who are part of the testing phase will get access to a new “Write” tab, which is where they can write and access all of their Notes. These users will also have a new “Notes” tab in their profile that holds their published work to make it easy for their followers to find their long-form content.
More than just longer tweets, Notes are like blog posts. They can can currently be up to 2,500 words long and formatted using tools very similar to those available in Twitter’s Revue newsletter tool. That’s no surprise, as the same team works on both tools.
I’m part of the test group trying out Notes. You can read my first note here
, although it might look familiar if you read last week’s newsletter!
The big question is whether this will take off. The number of people on Twitter who share threads and link to blog posts elsewhere indicates there might be demand for something like this.
But all too often, Twitter finds that whatever it offers, people like its core functionality and rarely use much more beyond that. Communities isn’t exactly taking off, and other features like audio tweets sit there largely unused. Spaces is a rare exception; can Notes be another?
My poll this week
shows that my followers largely aren’t convinced. But even if it does take off, you have to wonder if Twitter will keep its Revue platform (which powers this newsletter!) running in the long term. Offering newsletters and
Notes feels too much of a confused offering. For now, Revue and Notes are both bundled under the ‘Twitter Write’ banner.
Let’s face it, the future of Notes and Revue might all come down to one of Elon Musk’s top-of-head decisions a few months down the line.
…and speaking of Mr Musk, here’s where the deal is up to:
Twitter’s board has endorsed the deal [CNet]
…but Musk says three issues are unresolved: bots, debt financing for the deal, and shareholder approval. [CNBC]
… and Musk says he wants to get 80% of North America and “like, half the world or something” on Twitter in one form or another. [Bloomberg $$$]
Meanwhile, Snap CEO Evan Spiegel thinks Musk is right to want to turn Twitter into a ‘super app’. [Axios]