It’s hard to think of a field that has matured quite as fast as social audio. At the start of January, Clubhouse was still a niche app among the tech set, but its acceleration has been impressive ever since.
And with Twitter Spaces outstripping it on the Android development front (a Clubhouse Android app is actively in the works
but Spaces rolled out in beta to all Android users
this week, although starting a Space is still limited to a few thousand users in total), social audio is officially a field of social media rather than just a hit app.
And where new opportunities emerge, the money swiftly follows. As the New York Times reports:
Audio Collective is one outgrowth of the audio boom. The company, which announced its formation on Thursday, will offer event planning, brand consulting, and support and community for creators working in the field. Its founders also plan to lobby Clubhouse for stronger moderation policies, better insights and performance metrics, and monetization tools.
This won’t be the only company offering these services, and the news reflect the fact that while anyone might soon be able to start a Clubhouse room or Twitter Space, not everyone can make it engaging and rewarding for listeners and participants alike.
The question remains over how popular social audio will be when the events industry returns (or even just being able to go out and socialise with friends). But think of social audio as being like live podcasts and there’s certainly space for both physical and online audio events… even if that may be at the expense of traditional pre-recorded podcasts.