To make sense of Twitter’s Super Follows feature, you have to look at another announcement the company made yesterday that got a lot less attention.
Twitter wants to double its revenue
by the end of 2023. That ambitious target can’t be reached with advertising alone. But by monetising with a thousand tiny paywalls
it can directly monetise its users, by helping them make money themselves.
Journalists are already excited
about the prospect of charging for scoops on Twitter. And it could be a source of cash for comedians, musicians, and all sorts of other creatives.
The Facebook Groups-like Communities feature Twitter also announced ties in perfectly with the Super Follow. Pay a certain amount per month for a closed community, exclusive tweets, fleets, newsletters, and Spaces? That sounds like a killer offering for certain creators. Similar the subreddits, it seems these Communities could have their own moderation rules
, which could help likeminded groups bond without worrying too much about rogue subscribers killing the vibe.
Because let’s face it, if you want people to stick around and hand over cash, letting them keep getting trolled by serial harassers isn’t the way to do it.