It feels like we’ve been talking about Twitter’s subscription offering forever, but finally it’s launched. If you live in Canada or Australia you can now subscribe to Twitter Blue to get features like ‘undo send’, bookmark folders, a thread reader view, custom app and icon colours, and dedicated customer support (you’re a customer now, not just a user!).
Right now it won’t be a really compelling offer for many users, even at the low price of $3.49 CA per month. But Twitter likely just wants to pull in the Twitter obsessives who are happy to pay for something for a closer connection to their favourite app.
Twitter Blue will no doubt add more features over time. But what? Casey Newton suggested a bunch of ideas in his Platformer newsletter
[$$$] today; things like better analytics, no ads, better muting features, reviving Nuzzel
… and an actual edit button (let’s face it, that’ll probably never happen).
These are good ideas, and hopefully Twitter implements some of them, but right now Twitter Blue feels like a mixed bag of things they thought people might possibly pay for.
Perhaps instead of one subscription, Twitter needs different tiers. Rather than bundle power users all into one bucket, maybe the company needs to segment them by needs. Journalists and other information curators might pay for an updated TweetDeck and access to Nuzzel-like features, while another type of ‘power user'—people who use the app all the time socially—might pay for better noise control in the app, no ads etc.
Could we see different coloured subscription offerings? Twitter Blue, Twitter Red, Twitter Orange…?