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Geekout Newsletter for Social Media Managers
Issue #96 • View online
*Read this newsletter on the web for the best experience*
Hello, geeks!
Elon is now replying to Twitter execs’ tweets with 💩 emojis. 
Pretty much sums up the state of the Twitter deal right now tbh.
But before we get all serious…
And… 
I got a nice surprise from Twitter this week ❤️
Fun stuff done (for now)… Let’s take a look at the hottest stories in social this week:
🔥 GEEKOUT HOT 5
  1. Social media platforms struggled to block Buffalo shooting video [READ MORE] 
  2. Twitter execs say Elon Musk deal is still on [LATEST] 
  3. WhatsApp prepares to monetise with new business features [WHATS NEW] 
  4. Meta’s president of global affairs wrote an 8,000 word essay about the Metaverse [TL:DR]
  5. TikTok launched a new tool to help credit original creators of trends [GIMME CREDIT]
Meanwhile (you know the drill)… There were 200+ other bits of social media news and new features spotted in the past seven days. I checked them all out, so you don’t have to. Here’s everything else worth knowing about this week (in no particular order):
Twitter published a new ‘Crisis Misinformation Policy’ which will hide violating tweets behind a new warning… Twitter launched a Super Follower-only Spaces feature (who do I have to bribe at Twitter to get access to Super Followers?)… Snapchat now lets you display eBay listings in Snaps… And Snapchat’s new parental controls centre feature has been leaked.
Facebook is finally letting you fully customise the shortcuts bar (tabs) in its mobile app…Instagram’s controversial Stories UI update has been spotted by more social media managers who are pissed about it… WhatsApp is launching a ‘WhatsApp Premium’ paid-for subscription plan for businesses. Here’s a first look at the exclusive features it gives you.
TikTok is getting into mobile gaming (like we don’t already spend enough time using that app 🙄)… TikTok launched ‘Branded Missions’ to help fund smaller creators… TikTok is also testing an interesting ‘Treasure box’ feature for livestreamers… Meanwhile, TikTokers in Pakistan have been accused of starting forest fires for views.
🚨 TOP SOCIAL MEDIA MANAGER JOB ALERT 🚨
Google DeepMind is looking for a talented social media manager
DeepMind is the world’s leading AI company. They’re the gurus behind the world’s first AI to beat a human player at the game of Go, and recently solved a 50-year-old scientific challenge (Alphafold).
The social media job you’ve been searching for? So, if you know your AI from your AGI and the chance to develop Google DeepMind’s social strategy excites you… APPLY HERE [ad]
YouTube will now highlight the most popular bits of a video… YouTube channel owners can now charge up to $499 per month for channel subscriptions (and I thought Netflix was getting expensive)… YouTube will now let creators co-host shopping livestreams… And YouTube has an exclusive invite-only program for Shorts creators with special perks.
The Verge highlighted a little-known iPhone setting which makes your audio and video calls sound way better… Apple’s much-hyped mixed reality headset looks like it’s nearly ready to launch (but it’s Apple, so it’s going to be stupidly expensive)… And finally… A bit of good news. If Donald Trump returns to Twitter, his tweets would be on a 6-hour delay 😏
WORTH A LOOK 👀
🔥 PRO-TIPS: How Benefit built its global social content strategy [TOP TIPS] 
❤️ SUPPORT: How to avoid burnout as a social media manager [TELL ME]
💼 TOOLS: Google’s smart ‘Interview Warmup’ tool for job hunters [TRY IT OUT] 
👥 VIDEO: Mark Zuckerberg explaining what ‘The Facebook’ was in 2004 [WATCH]
💊 EMOJIS: The U.S Government’s guide to emoji codes used by drug dealers [💊🔵🅿️🍌] 
Right… Time to dig into the news headlines everyone’s talking about. Analysis of the top stories coming up next. 👇
— Matt
P.S. Join us for the Geekout Debrief on Twitter Spaces at 4PM UK / 11AM ET / 8AM PT today (May 20) - LISTEN / REPLAY

🚨 Everyone's talking about...
The drama around Elon Musk’s Twitter deal shows no sign of letting up. But while ‘this deal probably won’t happen because Elon can’t afford it’ has been the wise take for the past couple of weeks, it seems Twitter is intent on making it happen.
Twitter staff were apparently happy that the company is willing to go as far as legal action to make sure Musk complies with his agreed deal, and will not negotiate a lower price. Given Twitter shares are now worth a lot less than they were when he made the offer, that’s going to leave the billionaire paying over the odds for a deal he doesn’t have the financial resources to handle.
Meanwhile, the standard of Musk’s public debate around the company’s future continues to plumb new depths. The poop emoji he replied to Twitter CEO Parag Agrawal with after Agrawal posted a thoughtful thread about why Musk was wrong about the number of bots on the platform was a particular low point.
One third-party study says almost 20% of Twitter accounts are fake or spam, agreeing with Musk’s napkin analysis of the matter. But Agrawal argues that the internal research Twitter conducts on the matter can’t be repeated externally.
By essentially accusing Twitter of lying in official filings, Musk could be breaking the non-disparagement clause of the deal agreement. Twitter has apparently already accused him of breaching an NDA. But as the company is seemingly in no mood to drop the deal, it may have boxed Musk into a corner, no matter how much he has a public tantrum about it all.
Meanwhile, we heard more this week about the timeline leading up to the deal being announced.
What might happen next? Given Musk is now mired in a fresh scandal and is framing it as a conspiracy against him, your guess is as good as mine. But assuming the deal continues in a business-like fashion behind the scenes, this Wall Street Journal flow chart is as simple as it gets on the road ahead.
As shocking and upsetting as any mass shooting is, there’s a grim routine to many of them now. The shooting occurs, and then a manifesto and/or a livestream of the crime is found on social media. The platforms scramble to take down the content, battling a swarm of reposts and modified versions of the originals.
While last weekend’s mass shooting in Buffalo showed how well-rehearsed platforms now are at reacting to the problem, they can probably never completely solve it. After all, the 2019 New Zealand mass shooting lives on through videos that can still be found online three years later.
That said, there’s definitely more the platforms could be doing right now, like not making money from mass-shooting videos.
It’s interesting to think about the big thrust towards ‘free speech’ on social media in the US, and how videos of mass shootings play into the argument that far more should be allowed to remain online.
The controversial new Texas law could see tech companies being sued for taking down the content, while Elon Musk’s silence on the issue leaves us wondering whether a shooting with a political manifesto would be perfectly acceptable on a Twitter owned by him.
I don’t think anyone was desperate to read 7,998 words about the metaverse from Meta’s Nick Clegg, but that’s what we got this week. Pegged by Medium as taking more than half an hour to read, I have to wonder how many people took the time to consume the whole thing.
TechCrunch’s Natasha Lomas has written a cynical take on the whole thing that it’s well worth reading (linked above), because whether you’re excited by the idea or not, Meta hasn’t really succeeded in giving us a simple micropitch for the metaverse.
If Meta is serious about getting us all on board with its vision, it needs to do better than difficult-to-parse essays and flashy videos that leave people confused into referring to even simple VR games as ‘the metaverse’.
💬 Industry gossip
The news industry’s $1bn question: Is Meta about to unfriend journalism?
📩 In my inbox
Interesting emails that land in my Gmail inbox:
Tap through to find out what new support LinkedIn is offering to creators 👇
🐤 No-context tweet
Jeff Bezos
@dao2wei @BillyM2k Thank you. I’ve been working hard on my ass.
…thanks for the update, Jeff.
📽️ Worth watching
Instagram’s boss has some interesting thoughts about the future of social media. Tap through to watch the video: 👇
…You can read more in Mosseri’s interview with Wired.
📃 Report of the week
Tap through below to read my key highlights from Muckrack’s new ‘State of Journalism on Twitter’ report, along with a link to the full thing 👇
Matt Navarra
The State of Journalism on Twitter 2022

Which news publishers has the most journalists on Twitter?

✨👇 Read thread for insights 👇✨ https://t.co/3YQweUirf8
🗺️ Shareable of the week
Matt Navarra
The Most Used Emojis on Twitter in EVERY Country 😮❤️ https://t.co/lxoytMoflR
📊 Stat of the week
Matt Navarra
Meta removed 1.6 BILLION fake accounts in Q1 2022

...And Elon Musk thinks Twitter's got problems https://t.co/BLWXFw7yGx https://t.co/v6om5iVRdj
🪧 Brand tweet of the week
Top marks to Ryanair for this well-timed tweet, which got some real cut-through.
❓ Question of the week
Not all superheroes wear capes, am I right, social media managers?
But seriously, what would your super power be? Choose wisely…
Matt Navarra
social media managers

If you had a social media super-power... what would it be?
🤔 Thought for the week
Should platforms let you transfer your followers to their rivals?
💬 You can quote me on that
When I’m in the news, you’ll read about it here…
Why Everybody Wants to Be Like TikTok
Elon Musk says Twitter deal ‘cannot move forward’ until CEO proves spam claims
🔵 Meta news
WhatsApp ramps up revenue with global launch of Cloud API and soon, a paid tier for its Business App
  • Gizmodo continues to publish the source documents from the Facebook Papers. This week it published details of Facebook’s fear of conservative backlash. [Gizmodo]
  • Big tech will give up some control as web3 grows, Instagram’s boss has said. [Wired $$$]
  • Meta has frozen recruitment for the teams working on shopping, Messenger Kids, and other products. [The Verge]
  • Instagram’s travel influencers are slowly realising they need to pivot to Reels. [Insider $$$]
  • Meta has assembled 120 creators to cover the Cannes Film Festival via Reels. [Variety]
  • Meta has published its latest ‘Widely Viewed Content’ report (it’s still a confusing and unhelpful mess). [Social Media Today]
  • Meta says a bug caused Facebook content to be mistakenly pulled down in Q1 this year. [CNet]
  • Instagram is running a pop-up shop in NYC today and tomorrow. [Social Media Today]
  • Data protection issues are slowing down Meta’s move to allow non-Facebook accounts on Quest, Andrew ‘Boz’ Bosworth has said. [Android Central]
  • Meta has published detailed specs of the Quest 2’s LCD display. [UploadVR]
Insights to give you an edge at work:
  • What’s working for local TV stations on Facebook? [NiemanLab]
New features and tests:
Facebook:
  • Facebook will now let you pin or hide tabs on your shortcuts bar, or let Facebook automatically choose them. [@MattNavarra]
  • Facebook now lets you add ‘feature links’ during live broadcasts. [@jonah_manzano]
  • Meta has added a new location targeting options to reflect updated U.S. congressional districts. [Meta for Developers]
  • Facebook Groups has a new Community Roles Centre feature, but it doesn’t work yet. [@MattNavarra]
Instagram:
  • Instagram has confirmed it is testing the controversial new ‘hiding Stories after a small number of frames’ feature spotted in recent weeks. It won’t say why though. [Social Media Today]
  • Instagram is testing a new ‘Following’ tab format in India. [Social Media Today]
  • Instagram has started testing suggesting sounds and effects that are trending on Reels. [@salman_memon_7]
  • Instagram has been spotted testing a more prominent ‘Create’ button for Reels. [@hammodoh1]
  • Instagram could soon let you create a chat with friends while you watch a live video. [@alex193a]
  • Instagram is working on allowing verified users to choose who can call them. [@alex193a]
Messenger:
  • Messenger and Instagram have both released a Top Gun trivia challenge. [Messenger News]
  • Messenger has added an ‘Orders’ section to settings. [@Messenger]
  • Developers can now sign up for Recurring Notifications beta interest list for Messenger / Instagram API. [Messenger for Developers]
WhatsApp:
  • WhatsApp is working on a new Premium subscription offering for businesses. [WABetaInfo]
  • WhatsApp could soon add support for rich link previews in status updates. [WABetaInfo]
  • WhatsApp is testing the ability to leave groups ‘silently’. [WABetaInfo]
  • WhatsApp now has a Twitter account for its Business offerings. [@whatsappbiz]
Quest/VR/devices:
  • Quest’s VR Messenger app is testing end-to-end encryption. [The Verge]
  • Quest v40 has minor improvements such as support for more Bluetooth keyboards. [UploadVR]
🐣 Twitter news
Twitter will hide false tweets from high-profile accounts during times of crisis
  • If Donald Trump returns to Twitter, many of his tweets could come at least six hours after they’re posted to his own Truth Social platform. [Mashable]
  • Twitter has released a promotional video for Spaces. [Adweek $$$]
Insights to give you an edge at work:
  • Promoting movies on Twitter? This new data from the company could help. [Twitter Marketing]
New features and tests:
  • Super Follows creators can now run Spaces for their subscribers. [@SuperFollows]
  • Twitter is testing the ‘liked by author’ label for replies, which was recently spotted in app code. [TechCrunch]
  • Twitter has expanded its test of a Spaces tab to Android. [Engadget]
  • Twitter has been spotted highlighting search terms in results. [@MattNavarra]
  • Twitter has launched a Community for offering feedback on the Spaces product. [@TwitterSpaces]
  • Twitter is working on another sorting mode for Communities. [@nima_owji]
  • Twitter is still working on advanced search filters for its mobile apps. [@alex193a]
  • Twitter is still developing an Awards feature. [@alex193a]
  • Twitter could soon release a redesigned share button. [@wongmjane]
  • Twitter has built a ‘your time to edit has run out’ message as it prepares its edit feature. [@wongmjane]
  • Twitter is still working on a ‘CoTweets’ collaboration feature. [@alex193a]
  • Twitter could soon let you filter tweets in search results by ‘date posted’. [@alex193a]
🔺 TikTok news
Older people using TikTok to defy ageist stereotypes, research finds
  • TikTokers in Pakistan have been accused of starting forest fires for views. [Vice]
  • TikTok is warning users to agree to its new terms of service by 16th June or “…stop using TikTok”. [@MattNavarra]
  • TikTok has highlighted some of its platform’s creators who are making an impact in the entertainment industry. [Variety]
  • …but TikTok’s Cannes short film competition is not going smoothly. [TubeFilter]
  • TikTok will sponsor LA’s Pride Parade next month. [Hollywood Reporter]
New features and tests:
  • TikTok has launched Branded Missions to give smaller creators aged 18+ with 1,000+ followers the chance to get paid. [TechCrunch]
  • TikTok has launched tools to credit original creators of trends. [@MattNavarra]
  • TikTok is testing in-app gaming in Vietnam. [Reuters $$$]
  • TikTok is working on letting users add a ‘Treasure Box’ to live videos, and live shopping features. [TechCrunch]
💥 More social media news and updates
Foreign spies using LinkedIn on 'industrial scale' to dupe government officials
  • …and a new app has launched to address the problem by helping users spot fake profiles. [The Guardian]
  • The safety of teen photo sharing app LiveIn and Locket Widget has been called into question. [Washington Post $$$]
  • YouTube’s bond with viewers is tighter than that of TV, streaming or social media, according to the platform’s own research. [Deadline]
  • Deadly pills are being sold to young people via Snapchat, TikTok, and other platforms. [New York Times $$$]
  • The BBC’s digital director says the corporation hasn’t “cracked” TikTok yet, and platforms often work against publishers like the BBC. [Press Gazette]
  • LinkedIn has expanded its bug bounty programme. [LinkedIn Engineering]
  • Snap’s recent new rules around around anonymous messaging and friend-finding apps are not being complied with by all developers yet. [TechCrunch]
  • Trump is complaining that Google hasn’t approved Truth Social’s Android app yet. [Rolling Stone $$$]
  • Cameo has been struggling to meet its growth targets. [The Information $$$]
  • LinkedIn is now emailing creators to offer its new tailored support service. [@MattNavarra]
  • Wordle has made 🟩 America’s 2nd most-used emoji. [@MattNavarra]
New features and tests:
  • YouTube now highlights the most popular parts of videos, along with a bunch of other useful new features. [TechCrunch]
  • YouTube plans to let creators host shopping livestreams. [Engadget]
  • YouTube has launched new analytics tabs for different types of content. [Social Media Today]
  • YouTube now lets channel owners charge up to $499 A MONTH for memberships! [Social Media Managers]
  • YouTube has announced a slate of new kids and family original content in production. [Variety]
  • YouTube is to let advertisers set weekly limits on how often their spots appear to viewers. [Variety]
  • YouTube has added a shortcut for opening music videos in YouTube Music. [9to5Google]
  • LinkedIn could soon let you ‘star’ conversations. [@nima_owji]
  • LinkedIn is working on letting you save posts as drafts on the web. [@nima_owji]
  • LinkedIn is working on a new ‘Funny’ reaction. [@nima_owji]
  • Snapchat now lets you display eBay listings in snaps. [Social Media Today]
  • Snapchat’s parental control features have been spotted in app code. [TechCrunch]
  • Snapchat is working on a question sticker. [@alex193a]
  • Reddit has released Stranger Things avatar costumes ahead of season 4 launching. [AdWeek $$$]
  • Discord has launched a ‘party mode’, with confetti, a combo counter, screen-shake, and cheering crowd. [PC Gamer]
  • Discord now lets you switch between your main account and up to four alts. [@chrismessina]
  • BeReal now tells you when a user screenshots your image, but won’t tell you who until you share the image on another social platform 🤔 [@GregoryLittley]
  • Linktree is rolling out an NFT showcase feature. [TechCrunch]
😮 Opinion of the week
YouTuber Logan Paul Says Not Everyone Is Cut Out to Be an Influencer
💲 Advertise in Geekout
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You should advertise in Geekout!
Get in touch: matt@mattnavarra.com
📖 Weekend reading
The ‘E-Pimps’ of OnlyFans
😳 And finally...
📅 Back next week...
Geekout newsletter. DONE!
Nice! You just gained +3 Social Media IQ points 💎
——
❤️ FAVOUR REQUEST ❤️
I spent a full day writing this week’s edition of Geekout
And it’s completely FREE! (I’m too good to you!)
I’d love it if you supported my work by:
Right… Geekout just passed 19,500 subscribers. 
I’m off to try find 500 more to hit that 20,000 subscriber milestone 🚀
——
Goodbye geeks!
— Matt 
________________
This newsletter is edited by Martin SFP Bryant.
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