We knew ads in Oculus VR weren’t going to be popular, but it the backlash from gamers has even spooked one of Facebook’s own partners in the trial.
Resolution Games’ Blaston was supposed to be the first title to include ads.
The Verge reports:
For many fans of Blaston
, that wasn’t welcome news, leading to a wave of negative reviews
criticizing Resolution Games for planning to test ads in a game that they paid money for. Now, following the blowback, the studio has reversed course, saying that it actually won’t
test ads inside of Blaston
“We appreciate all of the feedback and thoughts on the Oculus ad test for Blaston and other games that was announced last week,” Resolution Games CEO Tommy Palm said in a statement shared with The Verge. “Some good points have been made, and we realize that Blaston isn’t the best fit for this type of advertising test. Therefore, we no longer plan to implement the test in Blaston.”
Resolution says it may still test the ads in a free-to-play title, but gamers’ argument that games you buy shouldn’t also have ads in them appears to have won the day for now.
But the Facebook advertising machine is unlikely to be satisfied at the outcome here. How otherwise can it get growth through recurring revenue out of games you buy once?
Gamers can be a passionate, vocal community whose input can shift entire corporate strategies (just ask Microsoft, which had to completely revise its vision for the Xbox One after gamers rejected the initial plan for it to be an always-connected, multimedia living room centrepiece), but I can’t help but feel Facebook’s desire for more sweet, sweet ad revenue will come out on top eventually.