The most talked about topic among social media geeks on Twitter this week? The change to retweets, and the confusion it caused among users when it rolled out.
Yes, you can still retweet normally by tapping the ‘Retweet’ button without adding a comment, but Twitter wants you to at least stop and think about about why you’re sharing what you’re sharing, so that extra pop-up should serve a purpose even if you don’t write out a quote tweet.
But not everyone is happy. Artists who use Twitter to get work find quote tweets of their output aren’t as impactful
as straightforward retweets. “Many artists already had 'No QRT’ (for 'no quote retweet) or a similar request in their name, bio, or location,” The Verge reports.
And a joke won’t spread as effectively if people feel compelled to add their own commentary to it. Imagine going to see a stand-up comedian, only to find there’s someone standing next to them on stage, delivering a less-funny version of each joke.
But if the move causes less misinformation to spread across Twitter during the US election, it’s just an inconvenience that creatives will have to deal with. That said, if it works really well, it might end up being a permanent change.