Yet another new social photos app with a unique spin on sharing launched this week. As TechCrunch explains:
If Instagram’s photo tagging feature was spun out into its own app, you’d have the viral sensation Poparazzi
, now the No. 1 app on the App Store. The new social networking app, from the same folks behind TTYL and others, lets you create a social profile that only your friends can post photos to — in other words, making your friends your own “paparazzi.”
Basically, it wants to be the perfect social app for young people as we approach the ‘hot vax summer’ Americans keep talking about. It’s an app that is only really useful if you’re taking lots of photos of your friends, and they’re taking lots of photos of you.
A rush of hype got it to the top of the App Store free apps chart, but the obvious question to ask is whether anyone will still love it tomorrow.
Silicon Valley… fawns over anything that might resemble the future of how young people communicate, no matter how flimsy the utility and/or spuriously it connects with the younger generation. There was Color
…there are entire graveyards of careers and capital that have existed chasing the same dragon of trying to be the next Instagram, the next Facebook, the next Snap, the next something
, all created for hip young people by people older than them trying to do a Steve Jobs “I know what people want before they know they do” thing with significantly less talent and foresight.
Like Dispo before it, Poparazzi is trying to claw open a gap in Instagram and TikTok’s dominance by exploiting a gimmick. While it’s easy to dismiss this approach as doomed, gimmicks aren’t always fleeting things. Disappearing posts were a gimmick when Snapchat arrived, and square photos with filters were a gimmick when Instagram launched. But let’s face it, Poparazzi’s chances of cutting through are pretty slim.
And there’s another reason to be wary of Poparazzi. The fact it forces you upload your contacts list to its servers (a violation of European data protection laws) in order to get any use out of at app—done no doubt safe in the knowledge most young users won’t realise they’re exposing all their friends’ contact details without permission—shows the ‘growth over all’ mindset is still alive and well in Silicon Valley.