O.M.G. So much went down this week on social! But first off… I found out something about you. You’re a hero.
A big (virtual) round of applause for Weetabix’s social team (and Frank PR), who hit it out of the park this week with their Weetabix x Heinz Baked Beans viral tweet
. We should also salute the many social managers for all the brands who got in on the action with some epic reply tweets.
My personal fav? Sainsbury’s with this tweet
. It was disappointing to hear so many people being scornful of brands engaging with other brands on Twitter, suggesting it was dumb, pointless, or doesn’t drive any meaningful business results. I beg to differ. To save space here, check out my good friend Kineta Kelsall’s LinkedIn post
, which nails it with her points about the value of this sort of Twitter activity. Also, THIS
Oh… And lets not forget THIS
happened earlier this week. Jackie Weaver + Zoom lawyer cat! See, I told you a lot went down on social this week. There’s not enough time/space in this newsletter to dig into these, but they were social content gold and shared everywhere online.
Yesterday, I opened up Twitter to discover I had access to Spaces, its rival to Clubhouse. I tweeted a few screenshots of how it looks
when you get access. Although I had a few audio issues in the first five minutes of the session, I was mostly impressed. It felt like a natural extension to tweeting, and the mechanics to setting up and hosting a Twitter (audio) Space were effortless.
I’m keen to see how audience (room) sizes compare when both Clubhouse and Spaces are opened up to everyone, and whether the quality of such rooms/spaces is impacted. Look out for me starting a new Twitter Space again next week, or join us on Clubhouse for Geekout Weekly
later today (Fri 12 Feb @ 4pm UK).
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Before we dive into analysis of this week’s big news stories, here are a few more random things I spotted this week:
Right… Let’s dig into this week’s big news stories in the world of social…