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Don’t keep this newsletter all to yourself…
Hello, geeks! 👋
So… It’s been a week since Instagram went global with its TikTok copy-paste, Reels. How are we finding it so far?
In a very unscientific survey of my friends and work contacts, most thought it lame. The biggest and most common criticisms related to lack of creator tools, the short 15-second video length limit, the sense that most of Reels content was just TikToks reuploaded, and remarks like “Reels’ algorithm sucks!”
I do think no matter how good Reels was at launch, it would have been ridiculed or torn to shreds by virtue of the fact it’s a Facebook product, and because TikTok is just so damn popular. Regardless, it’s only been out a week (for most people) and I do think Instagram will fix a lot of the UI/UX issues.
However, the real challenge for Facebook is the emotional attachment and joyful experience TikTok has built up with its users. You can’t copy and paste that so easily. Oh, and lets not forget we still have the small matter of Trump banning TikTok or forcing its sale to Microsoft to be concluded.
Right… It’s time to see if Facebook changed one of its algorithms to screw with your social media strategy, or if Twitter added a random new feature no one ever asked for… etc etc
Go grab a coffee, we’re heading into the social media nerd-zone ☕️👇
⚠️ PPS: There will be NO Geekout Newsletter next week. I am taking a week’s holiday with my kids in Cornwall. Maybe I will just send you a random weird af GIF instead, or an awful selfie? 🤔