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The Monday Meeting - Issue #1

This week I want to cover 3 news items I think are worth some thought, the first is a move away from
The Monday Meeting - Issue #1
By Gary Reid • Issue #1 • View online
This week I want to cover 3 news items I think are worth some thought, the first is a move away from platforms to a more artisanal internet, the second on ‘how native advertising could save us’ no it probably won’t and finally a look at how Amazon is sneaking ad revenue. I hope you find it useful and if you do please spread the word about my newsletter. Thanks for reading, Gary.

Your own personal Internet
This article from Wired got my attention. It describes a segment of the population that is moving away from platforms with “consumers forgoing convenience to control your ingredients: Read newsletters instead of News Feeds. Fall back to private group chats. Put the person back in personalization. Revert to reverse chron. Avoid virality. Buy your own serverStart a blogEmbrace anonymity. Own your own domain. Spend time on federated social networksrather than centralized ones. And when a big story breaks, consider saving your appetite for the slow-cooked, room-temp take.
The Soothing Promise of Our Own Artisanal Internet | WIRED
Native really, really isn't the answer!
The digital industry’s struggle to develop display advertising now seems to be grasping at straws, suggesting that camouflaging the advert as content is a way to trick users into not blocking it… come on, we can do better than this. We need the skills of old school advertising to be seamlessly integrated into digital display campaigns so that adverts aide brand discovery and research as well as direct sales. The digital industry has never really got to grips with the massive lack of creative talent it needs to do this right.
How native could save us from 'crisis point' | The Drum
Something and nothing
Amazon is growing its ad revenues and this is lowering the share Google and Facebook have. I can only see it growing, they have data and a fairly neutral platform, more akin to Google than Facebook. If you aren’t looking at Amazon you should be.
Google-Facebook duopoly set to lose some of its share of ad spend | Digital - Ad Age
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Gary Reid

As marketing becomes a community of polarised tribes favouring narratives and opinions biased to their specific channel you need a balanced view on the online performance marketing industry in the UK and beyond_

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