After several months of work, I’m delighted to announce the launch of our new product! But before getting into the details, I would like to start by telling you where the idea came from. It’s a bit ironic because I didn’t invent anything new, but rather, reused an idea that has nothing to do with fonts.

As I was waiting for the train one day in Switzerland, a couple of years ago, I noticed a poster promoting a product that I’ve known about for years. It’s called the Half Fare Travelcard. It consists of a card that you can buy, and that in turn, lets you buy train tickets at half the price, for a year. I’ve never owned one, but they have become very popular among commuters 🚂

I thought the idea was genius, and I started reflecting on all its potential applications. What if I applied the idea to buying fonts? We all know that quality fonts are worth the investment, but they can be expensive.

This is why, years later, we’ve created the Half Price Card. To let you enrich your collection with premium, professional fonts without breaking the bank.

I hope you use it, reuse it, and make the most out of it ✌️ — Noemi