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The Job to be Done issue - Firmhouse



April 28 · Issue #49 · View online

We build businesses that last. Every other week we share our favourite reads on design, innovation, startups and corporate innovation. We announce our latest meetups and events.

The concept of Jobs to be Done was developed by the famed HBS professor Clayton Christensen and offers a rich framework for understanding why people choose to use the services they do. With this knowledge you can align your process, from strategy to product design, to serve your customers best. 
It’s a broad topic and therefore easily misunderstood.

Improve your customer research
Using Jobs to be Done findings to pick your strategy and reach your customers
Don’t Ask People What They Want, Watch What They Do
5 Steps To Rock Your Value Prop for SaaS Customer Success ft. @MorganB
Upcoming events
Startup Academy Tickets, Fri, May 26
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