For some years now we have been eyeballing big 3D design and 3D motion studios like Man vs Machine
, who have created out-of-this-world content for brands like Nike, Xbox and Audi. And yes, we see that brands are increasingly using 3D design and 3D motion in their communications. The technique gives endless possibilities on the creative side and is known for having a ton of restrictions on the budget side. But times are changing.
The increasing computer power makes experimentation accessible for designers across the globe. With this, 3D design and 3D motion really is becoming just ‘another tool in the box’. Giving your brand the opportunity to add an extra dimension to your content, identity and communications.
As proud lovers and creators of strategies and identities, we are constantly looking for ways to enhance the quality of our work. So we can help our clients realise a better future for themselves. What can this evolution in 3D design and 3D motion mean for your brand? And why should you use it?