Investeerder True Ventures deed diepgravend onderzoek naar succesvolle consumentenmerken. Hun conclusie? Die gedragen zich als software startups.
We’ve found that the consumer brands excelling in terms of engagement, brand loyalty, and revenue hardly act like consumer brands at all. They operate more like software companies than their traditional consumer-brand counterparts. They are innately user-centric, iterate on a dime, and have transformed customer relationships into team-like unities — a far cry from the transactional thinking of the consumer companies of yesteryear.
Waar blijkt dat uit? En wat kun je er van leren?