The right GIF
could transform the 2020 race—and beat Donald Trump. Candidates are turning to creatively designed graphics to give voters a sense of their identity.
“Design is a tool; it can be used effectively or ineffectively to convey a candidate’s brand, their message, and it can [say] something about the larger context of the time things are created,” says Susan Merriam, cofounder of The Center for American Politics and Design.
Today, we’re seeing design—in the form of logos and campaign stickers—provide an additional opportunity to get publicity and appeal to a generation of voters more rooted in the digital space.