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Why this cult running shoe launched its first sneaker in the midst of a pandemic

Hello! A global health crisis is far from the ideal time for just about anything, and most companies
Hello!
A global health crisis is far from the ideal time for just about anything, and most companies would count launching a new product among those. 
But Zurich-based On Running is launching its first fashion sneaker this week, and it actually sees an opportunity in the challenges presented by the pandemic. As millions of people adjust to working from home, the lines between work, home, sports, and exercise are getting even blurrier than they’d already become. 
I spoke to On cofounder David Allemann about how that changed the company’s plans for the new Cloudnova sneaker launch, and how his fast-growing cult-favorite brand has hit the ground running during these unique and challenging times. Read more.

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