In January, after years of expanding its yogurt portfolio with innovations such as crunchy mix-ins and lower sugar levels, Chobani will debut an entirely new product category, called Chobani Oat. The company is launching four oat drinks that approximate milk (although Chobani has strategically chosen not to call them that)—and Fast Company
has the exclusive inside look
Chobani’s new oat line is designed to boost sales even further by moving the company into an increasingly popular section of the grocery store. After decades of jockeying, first by soy- and then almond-milk pioneers, alternative milks have secured shelf space directly beside cow’s milk in most stores.