“Would you like 15% off your purchase?” reads a pop-up on RadioShack’s website. The first option below it, colored in bright red, exclaims, “Yes! I’d like the discount.” But the opt-out option reads, “No thanks, I like full price.”
This is an example of confirm shaming. It’s a type of dark pattern—a user interface that is intentionally deceptive or manipulative—that’s often found on e-commerce websites. The perpetrators of this deceptive design are some of the biggest e-commerce sites around, including Walmart and J.Crew, as well as scores of smaller sites.