It’s the end of an era at Apple. Jony Ive, the design guru and person most responsible for the company’s resurgence, is leaving
to launch his own design studio, an independent firm called LoveFrom.
Why that name? Well, it comes from a quote from Steve Jobs
, Apple’s late cofounder, who once remarked about the importance of making things with love.
Of course, at Apple, the apple never falls far from the tree. (Sorry!) And so LoveFrom has already taken on its first client—Apple.