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Good morning! Have you swapped out your disposable plastic straw for a metal one? Great! Now let's wo
Good morning!
Have you swapped out your disposable plastic straw for a metal one? Great! Now let’s worry about the plastic in your sneakers. Then let’s tackle the polyester and nylon in your shirt.
The fashion industry is a huge contributor to the plastic pollution problem. But while there are systems in place to recycle a lot of the plastic we use, there is no such thing with shoes and garments. Today, Adidas announces an ambitious plan to end all plastic waste over the next decade by creating a circular system where all products are recycled into new products.
For a company that makes more than 400 million plastic sneakers a year, this is a huge step forward. Here’s exactly how Adidas plans to do it—and how your company can copy this strategy.

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