The coronavirus crisis has left countless industries struggling to stay afloat, from food service to hospitality to retail. But with so many of us confined to our homes, some nonessential businesses are quietly thriving—and scrambling to scale production quickly to keep up with demand.
It’s little surprise that these products have found a rabid audience during quarantine. At-home hair color kits from Madison Reed allow remote workers to get gussied up for video meetings, while jigsaw puzzles offer a welcome break from excessive screen time. And if you have homemade sourdough or banana bread stashed away in your kitchen, you might be familiar with the benefits of baking amid a pandemic. Read more here
about how companies such as Madison Reed and King Arthur Flour are faring right now.