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Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’

Good morning! During the 2018 Super Bowl, David Harbour hijacked just about every single commercial o
Good morning!
During the 2018 Super Bowl, David Harbour hijacked just about every single commercial on behalf of Tide. By cleverly showing the Stranger Things star wearing clean duds selling everything from cars to beer to insurance, Tide effectively made us think every single other commercial during the big game could be a Tide ad.
Now, in the weeks leading up to the third season of Stranger Things, a laundry list of brands like Coke, Burger King, and Nike have hopped on the show’s ‘80s bandwagon, mining our nostalgia for potential marketing gold. But how many brand tie-ins is one too many? Ahead of the much-anticipated S3 premiere, I wonder if the cavalcade of commercial opportunities could dilute some of the show’s charm. Read more.
Also, since it’s a slower holiday week, the longer format of Compass is taking a vacation this week. Please enjoy our more compact newsletter. We’ll be back to the normal format next week.

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This newsletter was written by Jeff Beer.
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