What fast food, fake meat creation is even more mind-bending than Burger King’s Impossible Whopper? Try Kentucky Fried Chicken’s new Beyond Fried Chicken. Yes, that’s right, KFC has developed a deep-fried, chicken-less chicken alongside partner Beyond Meat. It will be sold in packs of up to 12, well, squarish lumps.
“It’s some kind of nugget-like boneless wing-like, more premium than a nugget [thing],” KFC’s CMO told me.
But here’s the thing: I tried Beyond Fried Chicken at an event this week, and for whatever lingering silliness there may be around its nomenclature, the product itself is fantastic. It’s equal parts crispy and chewy, just like any nugget made from whole chicken breast. But most importantly, it tastes just like the KFC chicken you know. Read my story here