View profile

Jeff Goldblum doesn't care about your product

Facebook's Libra woes; Nike's bird's-eye-view logo; How to go on after bankruptcy Happy Friday! In bi
Facebook’s Libra woes; Nike’s bird’s-eye-view logo; How to go on after bankruptcy
Happy Friday! In big tech news: WeWork is being sued for gender and age discrimination. And in overall big news: Aliens? But before you pour your first weekend piña colada, here are today’s biggest headlines…

Facebook's cribbed crypto logo
Earlier this week, Facebook announced its big new blockchain project Libra. It’s a new organization, supposedly with the help of other big names, intending to facilitate seamless cross-border transactions.
Because Facebook is, well, a brand, Libra, of course, has a logo. But there’s one small issue with it: It looks nearly identical to another company’s logo. Online bank Current shares an eerily similar brand image. To add insult to injury, both Facebook and Current used the same design firm to build their logos.
But even beyond the fact that Libra’s logo may borrow from something else, its very design telegraphs an unintended message. Libra’s shape is a tilde—a “~”. This generally means “approximately.” As my colleague Mark Wilson points out, when dealing with digital currency—especially one affiliated with bitcoin, which has fluctuated greatly over time—people likely want precision over approximation.
Current
this is what happens when you only have 1 crayon left https://t.co/2JY5JfesQD
5:36 PM - 19 Jun 2019
A MESSAGE FROM NATIONWIDE CHILDREN'S HOSPITAL
 
Today's Jeff Goldblum-ism:
Fast Company
Today's world-saving idea:
Fast Company
Today's advice:
Fast Company
29 days until the Moon:
Fast Company
More from us:
What else we're reading:
Today's final image:
That’s it for today. Have a great weekend!
Do you have suggestions or tips? Email me! Or tweet me!
—Cale
This newsletter was written by Cale Guthrie Weissman.
Feedback
We’d love to hear your thoughts about Compass. Click here to give us feedback. And here’s more information about Fast Company’s Compass newsletter.
Did you enjoy this issue?