The film industry looks a lot different now at the end of the decade than it did at the start.
In 2010, Hollywood was drunk on the success of Avatar and decided 3D tech was the wave of the future. A young Michael Cera was ascendant, taking cinemas by storm. Large-ensemble Garry Marshall rom-coms such as Valentine’s Day were still winners, as were Harrison Ford nonfranchise thrillers and Nicholas Sparks movies with indistinguishable posters.
None of these things are true anymore.