It’s that time of the year. The trees are an explosion of reds and browns. Pumpkin-spiced lattes show up in coffee shops. And men start growing out their mustaches for Movember, a two-decades-old tradition that is designed to raise awareness—and cash—for men’s health issues.
Except this year, the shaving startup Billie is making the radical assertion that women should join in the fun
. And why not? After all, women also have hair on their upper lips, although many feel embarrassed about it, and they invest a lot of money in waxing, epilating, or threading their mustaches off.
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