The North Face has just launched a residency for its designers in a place that seems, on the surface, a little strange. They will spend days in a workshop surrounded by old clothes that are worn out, full of holes, and beyond repair.
The goal? To inspire these designers to understand the entire life cycle of a garment so they can design clothes that last a long time. And the ultimate goal is to create clothes that will last, in some form, forever.
to read about the North Face’s quest to create immortal clothing.