Fashion Tech - Issue #10

Punks, Apes, Cats, and now Akiras? Born from the fashion world, the Akira Project, is a new 3D avatar NFT project that is leading the way by showing how to enter the metaverse authentically and with a focus on creators and community. Brands that are watching from the sidelines should take notes.

The co-founder of the fashion rental app on encouraging fashion enthusiasts to opt for more sustainable alternatives.

Shein’s ability to lure users to its platform is one of its main ingredients for success, along with its hyper-fast production process, bargain basement pricing and data-driven product offerings.

Our relationship with fashion has changed, and not just because of the pandemic. Months in lockdown means people are probably more aware of their fashion purchases and how they consume, given its been such a long time without socializing. But the oft-talked about “Clueless” wardrobe, which would allow women to both see into their collections

Retail has undoubtedly been one of the industries most affected by the pandemic. Retailers had to pivot quickly to sell their products online as high streets closed to accommodate hastily-introduced lockdown measures.