2021 was one of the best years on record for the Influencer Marketing industry as we saw VC money pile in by the millions and brands shifted even more of their marketing budgets to influencer talent as Apple made paid social advertising even harder.
So which brands lead the way? Our team took reviewed thousands of sponsored posts and built a list of the brands that ran the most campaigns in the US on Instagram.
Then we assigned a score for each based on their:
- Campaign count
- # of influencers used
- Total likes on sponsored posts
- Internal and External Reviews
- Pay Rate (thank you FYPM)
Keep in mind that in 2021 the number of influencer campaigns exploded with all the brands in the top ten running over 1,000 campaigns. A trend we see increasing in 2022 as brands shift even more of their marketing to influencer and creator content.