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FASTer - Issue #61

FASTer - Issue #61
By Faizan Siddiqi • Issue #61 • View online
If you’ve tried but haven’t succeeded, keep trying.
The TL;DR:
Colonel Sanders (KFC) started his first shop at age 62! Life is long, and you never know when opportunity will strike.
Do not slot your self against numbers, age, timing, nor should you look at past experience alone.
Sanders had an extremely varied résumé before finding success in the fried-chicken business in his 60s. As a young man, he toiled as a farmhand and streetcar conductor before working for railroad companies across the South. Aspiring to be the next Clarence Darrow, Sanders studied law by correspondence and practiced in justice-of-the-peace courts in Arkansas until a courtroom brawl with a client derailed his legal career. He operated a steamboat ferry that crossed the Ohio River between Kentucky and Indiana, and he sold life insurance and automobile tires. During his time in Corbin, Sanders even delivered babies. “There was nobody else to do it,” Sanders recounted in his autobiography. “The husbands couldn’t afford a doctor when their wives were pregnant.”
Todays Lesson:
Most of us try to rush through school, university and want to hit adulting sooner rather than later, know this, theres always more time, till there isnt. But you must get started, to find success.

Psychology says, when your brain hears something over and over… It starts believing that something is true.
This is called the “illusory truth effect.” Be careful what you feed your brain.
The illusory truth effect, also known as the illusion of truth, describes how, when we hear the same false information repeated again and again, we often come to believe it is true. Troublingly, this even happens when people should know better—that is, when people initially know that the misinformation is false.
Beyond mis-information it also applies to negative bias. Like “the sky is falling, bad economy will wipe us clean, etc”.
Your outcomes can only get better if you can get in front of this phenomenon in a bad news/economic cycle.
When a “fact” tastes good and is repeated enough, we tend to believe it, no matter how false it may be. Understanding the illusory truth effect can keep us from being bamboozled.
So what should we do and how can we protect ourselves from believing false news and being manipulated by propaganda due to the illusory truth effect? The best route is to be far more selective. 
The information we consume is like the food we eat. If it’s junk, our thinking will reflect that.
We don’t need
1)To consume as much as we do
2)Any more information pollution in our lives
3)Others to shape our world view about our reality
What we should do
1)Less is more
2)Practice & execute vs rely on 2nd party information(for your startup/business/most things in life.
3)Limit your circle of relevance and people to it with more “life experiences” Age is your friend. Make friends in both segments of age, lower and higher than yours.
One New Thing (That I Learnt today)
McDonald’s first drive-thru opened in January of 1975. It was a small, attendant-sized hole that AZ Central states restaurant manager David Rich cut into the wall of his McDonald’s franchise in Sierra Vista, Arizona. It wasn’t glamorous, it didn’t need to be. Rich designed the sliding window to attract soldiers, not civilians. In 1974, Fort Huachuca’s soldiers may well have spent time daydreaming about burgers and fries as they drove past Rich’s McDonald’s on their way to and from work. None of them stopped by the restaurant, as a standing order prevented soldiers from wearing their uniforms in public — meaning that they couldn’t go into the restaurant to order food without changing into civilian clothes first. Confused? Prologue Magazine says that back at the turn of the century, Fort Huachuca’s soldiers (who spent their days “chasing bandits and revolutionaries” across the US and Mexican border) were known to let loose in a nearby red-light district. While stopping at a McDonald’s in uniform in the 1970s would hardly have raised eyebrows, given the base’s past, we understand why the “no appearing in uniform in public” policy might have been initially put in place. Read More
Boring stuff that Scales
Learning about: Supply Chain Management, Inventory Management, Real time fulfillment coupled with Paid Search/SEO/SEM skills. If you can learn either or all of these things at some level of depth, you can evolve most brick and mortar businesses, aka business that have fax machines and take them to the digital age. How? Either by being a partner of choice to them using your digital skills but not investing in the actual underlying business. Think of your self as an architect of other peoples outcomes by bringing the power of digital to pre-existing investments in infrastructure, trades, skills, business and or services.
Faizan Siddiqi
Quick Trick 4 unlocking instant value vs building from scratch
How?Use @GetChikoo

1)Look for unoptimized offline biz that need to go n grow online
2)Partner with them,1000s to choose from
3)Bring your online sales/growth game to their offline ops game
5)Be a Scaler vs Builder
What you should be watching
During the Great Recession of 2007 and 2008, millions of jobs were shed at companies across the country. As the economy began to recover, it wasn’t the corporations or multinational companies that started to hire, it was small businesses in big and small cities alike that showed signs of life. Today, nearly a decade after the crash, the Small Business Revolution is thriving, as the entrepreneurial spirit sweeps across the country. The Small Business Revolution, brought to life by the Deluxe Corporation, is a celebration of the entrepreneurial spirit. This documentary showcases the power and joy and passion of small business owners, from a local barbershop in Chicago to a food truck in Little Rock; a pizzeria in San Francisco to a business incubator in Detroit.
Small Business Revolution Documentary | The Entrepreneurial Spirit of America
Small Business Revolution Documentary | The Entrepreneurial Spirit of America
Monetize your time
By learning in Rupees & Earning in dollars. It’s a mindset shift. No one will come and teach you new skills, no one will come and ask you to start. This needs to be internalized and put into motion.
How do you monetize your time, by making sure some one will either pay for your skill or service and at a later stage for a productized version of either or both. The goal here is to find some thing that starts by using your time then evolves in to a product that is repeatable/licensable. Under the Make once, sell many times principle, you must invest your time in things that give you the ability to that. Start by offering services locally, where its easier to correct mistakes in rupees, vs globally where its a more costly journey. Launch. Iterate. Re-Launch. Re-Iterate. Sell. Price Up. Productize 20%. Then 50%. Then 80%. Sell the first 80% on auto pilot and then figure out how to productize the remaining 20%
The way to do it is: By showing clients the price up front, avoid price haggling, proposals, and qualification.
Made in Pakistan
Import substitution. Think of any thing you consume that is imported using $s and then think if you can create a viable local, sustainable product, without foreign inputs in to the process. To get started look at what we import at . Spend the time and effort to explore, to dig deep, the service is free. You can also look at what you can make to export. No time like the present. Pakistan Data Pakistan Data
One Last thing
“The three most harmful addictions are heroin, carbohydrates, and a monthly salary.”
― Nassim Nicholas Taleb
If you value freedom, then own less stuff. Keep your life expenses low if you want to keep your freedom high. Rent till you can afford to invest into a non-cashflow generating asset, lease a car that gets you from point a-b-c, vs buying the most expensive one outright. Flexibility is the key to success, early in life, value experiences over products. A Chromebook can arguably do most of the things a Macbook can do till it cant. A 5$ watch also tells time the same as a $500 one. Prioritize cash flow over cash burn. If you are pegged to your salary its easy to upgrade your lifestyle vs downgrading it. A hustle or a side gig is not for every one, more so if its not for you, make sure you have a 15% bankability in your income vs overdrawing it to 15% and using revolving credit cards to build a house of cards. Credit is cheap, its destruction is very expensive to fix.
Did you enjoy this issue?
Faizan Siddiqi

I have been fortunate to have mentored founders, established CEO's & students for about a decade, across the world. Every interaction has been an enriching experience for me personally. What I've observed , every one wants to do things FASTer. Be successful faster, be richer faster, do more faster, get to the end state faster. To grow FASTer you must learn to rely on small data, small acts & pick up on small nuances. Most people need a little push, contextually aware advice, directionality and a candid forum to learn from mistakes, perhaps their own but ideally from the mistake of others. This is an attempt to provide a safe space to answer the questions you don't ask in public and providing Go To Market Snippets on every day things, so you can truly Transform to your desired end-state, FASTer.

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