Psychology says, when your brain hears something over and over… It starts believing that something is true.
This is called the “illusory truth effect.” Be careful what you feed your brain.
The illusory truth effect, also known as the illusion of truth, describes how, when we hear the same false information repeated again and again, we often come to believe it is true. Troublingly, this even happens when people should know better—that is, when people initially know that the misinformation is false.
Beyond mis-information it also applies to negative bias. Like “the sky is falling, bad economy will wipe us clean, etc”.
Your outcomes can only get better if you can get in front of this phenomenon in a bad news/economic cycle.
When a “fact” tastes good and is repeated enough, we tend to believe it, no matter how false it may be. Understanding the illusory truth effect can keep us from being bamboozled.
So what should we do and how can we protect ourselves from believing false news and being manipulated by propaganda due to the illusory truth effect? The best route is to be far more selective.
The information we consume is like the food we eat. If it’s junk, our thinking will reflect that.
We don’t need
1)To consume as much as we do
2)Any more information pollution in our lives
3)Others to shape our world view about our reality
What we should do
1)Less is more
2)Practice & execute vs rely on 2nd party information(for your startup/business/most things in life.
3)Limit your circle of relevance and people to it with more “life experiences” Age is your friend. Make friends in both segments of age, lower and higher than yours.