All over the world Founders and CEO’s are united by a common crisis, COVID-19. None of us could have predicted a global pandemic, that would impact the lives of so many of our loved ones and plummet the economy.
Over the past couple of months, we’ve seen CEO’s deal with the crisis in a myriad of ways, from slack firings to team zoom parties - there is something about a crisis that brings out the best and worst in people.
Nonetheless, I’m optimistic that we will get through COVID-19 together.
However COVID-19 is not, and will not be the only crisis you will face as a CEO. Ben Horowitz, talks about The Struggle
in his book The Hard Things About Hard Things. The Struggle is a place where you lose confidence in yourself and your business, as result of external and internal factors. Horowitz describes
how he was able to become a very experienced CEO running Loudcloud and Opsware, by fighting The Struggle for years, where he later sold his company for $1.6 billion.
The Struggle can consist of the following: angry clients, loss of clients, team members leaving, hackers, cash flow problems, sickness, faulty products, investor pull outs, nervous breakdown, loneliness, acts of God, pandemics - the list goes on.
The Struggle is something CEO’s have to deal with on a constant basis, with little control over what elements of The Struggle will decide to show up. But with experience and resilience CEO’s can manage how they navigate through a crisis and deal with The Struggle.
I’ve always believed the best place to start is with COMMUNICATION! When faced with turbulent times it’s always best to over-communicate with your team, board and customers. At YSYS we launched #YSYS2023 campaign
in a different way than we had originally planned, to first and foremost let our community know that we are here for them during the current COVID-19 crisis and sent an immediate update to our Advisory Board.