View profile

How to start a great design culture 👲#4

Hey folks, Today, I was working with a new team. Instead of going in with a fixed agenda and a plan f
Etch Sprints
How to start a great design culture 👲#4
By Ross Chapman • Issue #4 • View online
Hey folks,
Today, I was working with a new team. Instead of going in with a fixed agenda and a plan for the next few months, I did something most agencies don’t do.
I listened.
And listened some more.
How did I do that? I ran the Lightning Decision Jam, an activity for capturing problems and creating solutions. Within the space of a morning, I heard what their problems were, what their roadmap was and the challenges they have to overcome.
I love this stuff.
Having done started similar with previous companies, I find that it takes two things to really change a company culture to one that is more design-led:
  1. Time
  2. Persistence
Change has to be seen longer term and those leading the change need to be persistent, because there will be naysayers and there will be questions.
If you’re trying something new, you have to be brave.
I saw this quote last week that helped support that view:
The most dangerous phrase in the language is “we’ve always done it this way.”
Here’s some tips on turning the tide from Kate Boogaard:
  • Set an Appointment (start the change)
  • Come Prepared (have some answers)
  • Be Ready to Be Met With Resistance (persist!)
  • Follow Up (check-in)
  • Stay Positive (keep going!)

Without further ado, here’s this week’s five links:

I actually tried this icebreaker last week. It was pretty good!
Come join us at Etch in London and learn about the Lightning Decision Jam!
Always sharing a balanced view 😂
Good to see Robert Skrobe & co work on something together. The vision of the sprint was to “create an ecosystem where Design Sprint Facilitators would be able to connect with professionals who are familiar with the Sprint process.” Interested to see the outcomes!
We want innovative digital products, and we want to build them faster. In order to keep up with the fast-paced digital world, we need to rethink the way we approach product design. Enter Design Sprints.”

Events 🗓


Thank you for reading,
- Ross

Note: Bring your team or friends to our Design Sprint Meetup tomorrow evening in London to sample the Lightning Decision Jam for realz!
Did you enjoy this issue?
Ross Chapman

A weekly digest 💌 of product strategy, design and leadership from @rosschapman of @etchsprints

If you don't want these updates anymore, please unsubscribe here
If you were forwarded this newsletter and you like it, you can subscribe here
Powered by Revue
Etch, 7-9 Woodbridge Street Clerkenwell London EC1R 0LL