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Finding common ground ⛰ #21

Hey everybody, Change is hard. That's why product leaders need tools such as storytelling to inform a
Etch Sprints
Finding common ground ⛰ #21
By Ross Chapman • Issue #21 • View online
Hey everybody,
Change is hard. That’s why product leaders need tools such as storytelling to inform and get everybody excited for what’s to come, but also ensure that they know their part in it.
It’s important to find common ground. Using jargon won’t get you there and you have to align on interest. Julie Zhou, VP of Product Design at Facebook thinks that:
“You have to believe that other people’s stories are as interesting and important as your own, and that talking about yourself is a way to find common ground with another person.“
I’m looking forward to our Advanced Facilitation Masterclass event on the 10th May to learn more about storytelling and finding common ground with others (last few tickets still available!).
Thank you for your attention,
Don’t miss a webinar this week on how to do the Remote Note and Vote activity!

Product strategy 🗺
What seven years at Airbnb taught me about building a company
Combining OKR and Product Execution
Product design 📲
Reflections from a designer turned product manager: 6 unexpected differences
Why are you not designing your day-to-day experience?
How white space killed an enterprise app (and why data density matters)
Product leadership 🔦
Healthcare Tech Nonprofit Doing Sales?
Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
As a Leader, Time Is Your Most Valuable Resource
And finally...
Personal Goals and 360 Reviews on The Etch Podcast
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