Don’t rely on great ideas. It’s execution that matters.
Even half-baked ideas executed very well can lead to business success, but it starts with listening.
Jodi Harris, Vice President, Marketing Culture & Learning at Anheuser-Busch tells us to be wary of validating our own ideas:
“The key word…is ‘listen,‘” Harris said. “Too often, we spend a lot of time asking questions, validating the big ideas we might have versus just listening and observing and immersing ourselves in the culture with consumers, building those relationships, building trust and transparency.”
Solving real problems and improving your current product or service can ensure relevancy and reduce risk, but it starts with listening, observing and understanding people.
Thanks for reading and have a great week!