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Don't rely on great ideas 💡 #20

Don't rely on great ideas. It's execution that matters. Even half-baked ideas executed very well can
Etch Sprints
Don't rely on great ideas 💡 #20
By Ross Chapman • Issue #20 • View online
Don’t rely on great ideas. It’s execution that matters.
Even half-baked ideas executed very well can lead to business success, but it starts with listening.
Jodi Harris, Vice President, Marketing Culture & Learning at Anheuser-Busch tells us to be wary of validating our own ideas:
“The key word…is ‘listen,‘” Harris said. “Too often, we spend a lot of time asking questions, validating the big ideas we might have versus just listening and observing and immersing ourselves in the culture with consumers, building those relationships, building trust and transparency.”
Solving real problems and improving your current product or service can ensure relevancy and reduce risk, but it starts with listening, observing and understanding people.
Thanks for reading and have a great week!

Product design 📲
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Design leadership 🔦
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Product strategy 🗺
The Critically Important Role of Product Teams in Strategy, Innovation & Org Structure
Emulation Is Not a Product Strategy
Events 🗓
Daniel Stillman
Daniel Stillman
And finally...
Marie Kondo’s Daily Routine Is Delightful
Here's to not worrying about having great ideas and just getting on and executing!
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