In a sea of content, how do you stay up to date on employer branding news? How do you know what's worth reading and what's just a waste of time?
So glad you asked! Here's a weekly digest of the best content to make you smarter about employer branding, curated by James Ellis.
Stop pandering to candidatesOffense and defense in job postingsWhich metrics matter?Do you smell that?
The perfect brand?What do candidates want?Are you hiring people or personas?
What is an EVP really?What doesn't workClosing the culture gap
How to engage candidates?Are you a contrarian? Are you?Lessons from cult-building from sports teams
Never the same brand twiceThe Great Resignation should change your brandGetting culture rightFixing the hiring process
Feel the tension?Multiple brands?The great resignation opportunityWork changes the system
Finding edgesMeasuring the brandStop selling jobsHappy at work?
Recruiting thinks too smallDo you belong?Connecting your brand to purposeTaking audio seriously
The real problem with job postingsWhy your job is so hardPeople, not candidatesWhat strategy?
What are we marketing?Are you being brave?What's a brand?Why do you want what you want?
Multi-brand thinkingOutsiders (in a good way)Going remoteGetting coaching
Marketing v brandingBeyond EVP?Differentiation v distinctivenessCan you own a brand?
In someone else's headTik notBrand insistancePictograms
Does it answer the question?Do values mean anything?Focus from constraintsBrand thinking is art is brand
We're in an arms raceCredible and trustworthyWhat's the signal?Culture questions
A brand isn't realRedefining successDifferentiate or mehStronger writing
The Certainty businessCandidate experience dataNice is as nice does?Getting unique
Objective is subjectiveMeasure it!Year of YOLO?Have better meetings
Best practicesPlaying the long gameCX+EX=ProfitOverly "legible"
Do less.The lost interviews.How distinctive do you need to be?What employees want.