I love job postings.
(shut up. you knew I was that kind of nerd when you opened this email)
I read a lot and I help write a lot. I know the machine that pushes recruiters and sourcers and HRBPs to cobble together job postings from other jobs, other teams, and (don’t act shocked) other companies.
I know of companies that pre-write job postings for hundreds of pre-defined roles. Think of it: this is a company that’s never HEARD OF YOU who is writing the bulk of your job postings, describing your jobs for you blind!
I get it. We all need job postings NOW and NO ONE actually wants to write them. The hiring manager looks to the HRBP who looks to the recruiter who is too busy and hates writing anyway and suddenly, the fact that most job postings suck makes perfect sense.
But all these pressures to create “good enough” (ha!) job postings at scale and speed has lead to a simple problem: Job postings all sound the same.
Don’t believe me? The exact phrase “must have excellent written and verbal communication skills” comes up in Google more than half a million times. (Let’s not talk about how the exact phrase “must have excellent written and oral communication skills” shows up another 298,000 times.)
This is a bullshit phrase if ever I heard one. Will this job require you to write a novel? Or haiku? Probably neither. It probably means “write an email that other people can understand and act on.” But we never see stuff like that. See see the bullshit phrase.
I bet if I asked, you’d come up with your own bullshit job description phrase you see over and over, thus proving my point.
But it gets worse. All job postings sound the same, but all jobs are different.