Let’s make something clear: your job is to create change.
You change how your company recruits.
You change the story your company tells prospects and employees.
You change your brand position.
You change the metrics.
You change the process.
It’s just a lot of change.
And what everyone knows is that change is hard. Most people would rather do… almost anything else than change.
And when your job is to create change (especially among those who don’t want to change), you have to get comfortable with tension.
The connection between change and tension isn’t tenuous. It’s a direct one-to-one connection. Creating change is creating tension. The connection is so strong you can use the tension as a barometer for the change you’re trying to create. If you don’t feel tension, you’re not creating change. You’re not doing your job.