⚡ Employer Brand Headlines: The "Hourglass" Edition (#119)

⚡ Employer Brand Headlines: The "Hourglass" Edition (#119)
By James Ellis, Employer Brand Nerd • Issue #119 • View online
My mission: move the conversation around employer brand forward.

Employer Brand Headlines, brought to you by James Ellis
Employer Brand Headlines, brought to you by James Ellis
In this issue
  • What’s the story?
  • What’s more important than a brand?
  • Useless survey questions
  • Be a better influencer
The big idea
Most people start their employer brand process/project/journey worried that they won’t “get it right.” They are so focused on being “accurate” in describing the company that they end up landing in the dreaded limbo or employer branding: they build an employer bland.
It’s a common situation stemming from shared misguided intentions. The employer brander interviews every part of the company, documenting every team and every office, searching for some concept or set of words that “distills” the brand into 3-5 simple pillars.
That’s why terms like “innovation” and “collaboration” seem to pop up in every company’s EVP, whether they are earned or not. These are easy terms every person wants to use to describe their company, their team and themselves. They get selected because they are safe, broad terms that can apply across the board in equal measure.
It’s akin to walking through an art museum and being asked to describe everything you’ve seen in three words. How can you? Where one piece leaves to feeling isolated and hopeless, another sparks playful joy. For every Guernica, extolling the horrors of war, there is Magritte’s absurd surrealism. For every Freida Kahlo’s depiction of everyday magic, there is Edward Hopper’s definition of alienation.
What three words could you use? You’ll be left thumbing a thesaurus trying to find synonyms for “striking.”
So perhaps the employer branding journey shouldn’t be focused on finding those “magic 3 terms” you can use in every team and microculture. Perhaps the goal is to discover what is truly unique about your company.
Great authors seek to tell the story only they can tell. Great employer branders midwife the story that only their organization can tell.
Why Employer Branding Is Still A Key Priority In 2021
Employer brand is becoming more important than the brand itself
There is no easy fix to hiring.
Making the Business Case for Your Marketing Budget
These Strategies Will Help You Influence How Decisions Get Made
Bryqs Big Book About Culture
The Importance of Form and Content
21 Experts on the Future of Expertise
Aussies Are Encouraged to Turn Dreams into Reality
Inside the fortune cookie
“If you’re efficient, you’re doing it the wrong way. The right way is the hard way.”
— Jerry Seinfeld
Thanks, everyone!
There are now more than 1,100 links in the link archive. Enjoy!
Reminder: The more people at your org who read my books, the better your job will get! employerbrandbook.com (They’re free!!!)
Finally, if you have a question, just reply to this email and it comes directly to me.
Cheers and thanks!
-James Ellis (LinkedIn | Twitter | Podcast | Articles)
Where the subject line came from:
Squeeze - Hourglass (HQ)
Squeeze - Hourglass (HQ)
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James Ellis, Employer Brand Nerd
By James Ellis, Employer Brand Nerd

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