I’d like to make your work-life a little better right now.
One year ago, I published Talent Chooses You. I tried to pour everything I thought I knew about employer branding into one document for a few reasons:
- Writing helps me think better
- Writing it down allows me to think of the next thing (you should see my whiteboard)
- Stop having the same arguments with people who didn’t think much about employer brand
- Help people starting their employer branding journey to level-up quickly
Note that none of my reasons are to make any money. Between the podcast
(4 years worth), numerous blog posts and articles
, webinars and interviews, the books, the link archive
, and now this newsletter, I haven’t made a single penny. I am filled with gratitude for the thousands of people who have bought the books in various formats, and all the incredibly smart and kind people said really nice things about them.
But it turns out that I love to give things away. I’d much rather help people get smarter about employer branding.
And now, I’m going to do it again.
As of last week, I put the complete text of both Talent Chooses You and Employer Brand Handbook Vol 1 into a Google Doc. I reviewed the doc, annotated it with some interesting notes and related articles, and made it public.
More than public, I made both books open source.
So right now, and for as long as Google lets me get away with it, these books are now living documents. You can read, clip, comment, annotate, cheer and argue with the books. Add a comment and tell me where I’m wrong (or where you think I’m right). Add a comment with a question about something (maybe me or someone else will answer it). Steal one of the templates. Grab a paragraph or a chapter and give it to your new EB intern to help them see what their job is. Clip a quote and put it in your next EB deck. Send the link to your boss to help them see the bigger picture. Use it to remind yourself that you aren’t alone in this weird world we call employer branding.
I hope you get value out of these books. I hope it makes your work life a little easier to just have a digital, searchable, and living copy of these books just a click away.