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💡 Employer Brand Headlines: The "All Come True" Edition (#102)

💡 Employer Brand Headlines: The "All Come True" Edition (#102)
By James Ellis, Employer Brand Nerd • Issue #102 • View online
My mission: Help you understand your employer brand better and make it work for you.

In this issue
  • Does it answer the question?
  • Do values mean anything?
  • Focus from constraints
  • Brand thinking is art is brand
The big idea
Your employer brand is neither good nor bad. It isn’t positive and it isn’t negative.
Your employer brand is the answer to the question: What’s it like to work here?
It doesn’t have to describe your culture.
It doesn’t have to establish your corporate values.
It doesn’t need an EVP.
It doesn’t need a six-figure price tag.
It just needs to answer the question well.
Bonus points if it makes it clear how working here is different than working there.
(Sorry, but I can’t award bonus points for being true, because if it isn’t true, it doesn’t actually answer the question.)
So look at what you refer to as your “employer brand.” Does it answer this simple question?
Or is it a bunch of bumper stickers glued into a branded deck that no one looks at because it doesn’t actually help a stranger understand what they can expect when they join?
Do Your Company Values Mean Anything?
Inspiring Case Studies For Companies Looking To Transform Their Employer Brand
Culture Next: 2021
How Constraints Deliver Brand Focus
What is your personal leadership brand?
How ‘Toxic’ and ‘Abusive’ Is L’Oréal as an Employer?
Piece together the scraps
Quick hits
Inside the fortune cookie
Drawing is not what one sees, but what one can make others see. ― Edgar Degas
Thanks, everyone!
Reminder: The more people at your org who read my books, the better your job will get! (They’re free!!!)
There are now more than 900 links in the link archive. And as always, when you reply to this email I will read your questions and comments. Is there any article I should be commenting on? A book? A podcast? Is there something you what to know? How can I help? Just reply to this email and it comes directly to me.
Cheers and thanks!
-James Ellis (LinkedIn | Twitter | Podcast | Articles)
World Party - All Come True
World Party - All Come True
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James Ellis, Employer Brand Nerd

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