“It was critical to get on the radar of iTunes and Stitcher in advance of the launch. We shared the pilot with them, as well as the launch date. Also, focused marketing around the first two episodes contributed to a high ranking on iTunes, which launched a virtuous cycle that gets more downloads and higher rankings. The focused marketing consisted of purchased marketing spots with podcast network Midroll, purchased social media ads on Facebook, regular social media posts by WHYY and mentions in WHYY newsletters.”
Woah, these guys really went for it.
Yep, they are PRO-casters, and had a ton of support of amazing broadcast professionals plus grant monaaay, but holy cats even if they didn’t, I think they still would have done well.
If you are launching, re-launching, re-branding or simply raring up for the new year, you will definintely get some super killer tips from these guys.
NOTE: content & audience are key here. They created quite a phenomenal podcast. You wanna go big? You gotta work your tail off. AND not do it alone. Read this and get some insight into big pushes as well as what helps you stand out.