Facebook’s rebrand as ‘Meta’ in late October thrust the concept of the metaverse into the mainstream, and sports rights-holders are certainly open to the possibilities in the space.
Partnerships that pair major sporting properties, like the International Cricket Council, with advocates of the metaverse, are increasingly common.
Indeed, if the expectations of Mark Zuckerberg et al materialise, the metaverse will revolutionise the way people consume sport and raise the bar for fan engagement to unprecedented heights.
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